Audits & funnel scoring
Every step scanned and scored 1–10 against role-specific checks — landing, PDP, cart, checkout, or signup, activation, upgrade. Each gap is priced in recoverable $/mo, not just flagged.
Continuous scans · $-ranked leaks01 What the platform runs
The same engine, four capabilities.
Audits and A/B tests aren't separate tools bolted together — they run on one engine that scores your funnel, ships the fix and personalizes the journey, with AI employees doing the watching. See the full architecture on the platform page.
A/B testing, run to a decision rule
Hypotheses drafted from your customers’ own language, deployed through your testing layer, and called at a threshold agreed before launch — with guardrails on AOV, refunds and ROAS.
Pre-registered · guardrailed · honest callsAI employees, working beside your team
Specialist agents that scan, test and personalize continuously — and check each other before anything ships. A proposed test gets weighed against what already lost in the learning library; a low data-trust score blocks personalization on bad data. They propose, your team decides: Suggest mode by default, Autopilot only within guardrails you set.
Suggest or Autopilot · always supervisedPersonalization, measured against a holdout
Journeys tuned per segment — source, device, new vs. returning, cart value — with every experience proven against a control group, so lift is measured, not assumed.
Real-time segments · holdout-measured02 The engagements
Same method. Three depths.
The difference between them is where the work sits — with us, with your team, or once and then handed over. Not how many features you unlock.
- One-time
Growth & CRO Audit
A structured teardown of your funnel.
A full pass over the conversion journey — analytics, recorded behaviour and heuristic review — ending in a prioritized experiment roadmap. Your team can run it, or we can run it together.
- Full funnel and analytics review
- Heatmap, session and heuristic analysis
- 20–30 ICE-scored opportunities
- Conversion copy and UX recommendations
- 90-minute findings and roadmap workshop
- Loom walkthrough of every recommendation
- Most popularMonthly retainer
Fractional Growth / CRO Lead
Continuous, compounding experimentation.
We embed with your team as your growth lead and own the testing roadmap end to end — research, hypotheses, wireframes, copy, QA and readouts, every week.
- Everything in the audit, ongoing
- Managed A/B testing programme
- Weekly experiment velocity and readouts
- Wireframes and conversion copy delivered
- AI tooling and automation for growth
- Direct Slack access and quarterly strategy
- Strategic
Advisory & Team Training
Build the capability in-house.
For founders, C-level and product teams who want the experimentation culture to live with their own people. We set up the programme and hand it over.
- Experimentation programme design
- Workshops for product and growth teams
- ICE prioritization and process setup
- Analytics, tooling and AI guidance
- Monthly leadership advisory calls
- Playbooks and internal documentation
Not sure which fits? and we'll recommend a starting point — including none of them, if that is the honest answer.
03 Before you book
Who this works for, and who it doesn't
Worth reading first. A call that ends in an honest no is cheaper for both of us than a diagnostic that finds nothing.
This tends to work
- You have enough traffic that a test can reach a real conclusion
- Someone can approve customer-facing changes without a three-month committee
- You already spend on acquisition and want that traffic to convert harder
- You would rather have an uncomfortable number than a comfortable opinion
This tends not to
- Traffic is thin — we will say so and suggest pre/post measurement instead
- The site is mid-replatform and about to invalidate its own baseline
- What you actually need is more demand, not better conversion
- You want someone to validate a redesign that has already been decided
04 The same terms, every engagement
No surprises in the paperwork
You keep everythingReports, roadmaps, test code and dashboards are yours. Our engine and internal tooling stay ours.
Read-only accessAnalytics access is requested at kickoff. Work that depends on missing access moves the timeline, never the scope.
Your data stays yoursClient work lives in an isolated workspace. Raw exports are never shared, and PII is stripped before analysis.
Fixed scope up frontEvery engagement is scoped and priced before it starts, so there is nothing to renegotiate halfway through.
Pricing is set per engagement and confirmed on your call, scoped to your traffic and stack. See the FAQ for traffic minimums and approval modes.
The next step
Start with a call, not a contract.
Thirty minutes on your funnel. We tell you whether there is enough here to be worth diagnosing, and what the first test would probably be. No deck, no pitch.