Audits & funnel scoring
Every step scanned and scored 1–10 against role-specific checks — landing, PDP, cart, checkout, or signup, activation, upgrade. Each gap is priced in recoverable $/mo, not just flagged.
Continuous scans · $-ranked leaksHome / Solutions
Solutions — the growth & CRO platform
One platform. Audits, tests, AI employees.
BamLoops runs on one engine: it audits and scores your funnel, ships A/B tests against a decision rule agreed before launch, and deploys AI employees that work beside your team — proposing, testing and personalizing while a strategist decides what actually matters. Run it yourself, hand it to us, or something in between. Every path starts with the same call.
01 The first call
Thirty minutes. No deck.
The whole point of the call is to find out whether the next step is worth taking. That means it has to be genuinely possible for the answer to be no.
What we cover
- What you sell, who buys it, and where you think it is leaking
- A live look at your funnel while we talk — not a prepared teardown
- Whether your traffic can support honest A/B testing, said plainly
- What the first test would probably be, if we got that far
02 What the platform runs
The same engine, four capabilities.
Audits and A/B tests aren't separate tools bolted together — they run on one engine that scores your funnel, ships the fix and personalizes the journey, with AI employees doing the watching. See the full architecture on the platform page.
A/B testing, run to a decision rule
Hypotheses drafted from your customers’ own language, deployed through your testing layer, and called at a threshold agreed before launch — with guardrails on AOV, refunds and ROAS.
Pre-registered · guardrailed · honest callsAI employees, working beside your team
Specialist agents that scan, test and personalize continuously — and check each other before anything ships. A proposed test gets weighed against what already lost in the learning library; a low data-trust score blocks personalization on bad data. They propose, your team decides: Suggest mode by default, Autopilot only within guardrails you set.
Suggest or Autopilot · always supervisedPersonalization, measured against a holdout
Journeys tuned per segment — source, device, new vs. returning, cart value — with every experience proven against a control group, so lift is measured, not assumed.
Real-time segments · holdout-measuredNot a mockup
This is what the console actually shows.
A real pass of the audit engine, run on a demonstration store ("GlowLab") so we can show you everything without exposing a client. Your report is built the same way — from your funnel, your tracking, your customers' language.
$14k–26k/mo
recoverable revenue, conservative–moderate
Cart · 7/10
the weakest step — a 2-point cliff below the path average
3 critical/high
findings, ICE-scored into 3 proposed tests
The engine caught a cart-drawer script throwing an uncaught exception on mobile, a GA4 view_item event firing twice per PDP load, and a TikTok pixel installed but silent — exactly the class of finding real audits surface before any test is even proposed.
Open the full sample deck ↗ or see it in context on the sample report page.
03 The engagements
Same method. Three depths.
The difference between them is where the work sits — with us, with your team, or once and then handed over. Not how many features you unlock.
- One-time
Growth & CRO Audit
A structured teardown of your funnel.
A full pass over the conversion journey — analytics, recorded behaviour and heuristic review — ending in a prioritized experiment roadmap. Your team can run it, or we can run it together.
- Full funnel and analytics review
- Heatmap, session and heuristic analysis
- 20–30 ICE-scored opportunities
- Conversion copy and UX recommendations
- 90-minute findings and roadmap workshop
- Loom walkthrough of every recommendation
- Most popularMonthly retainer
Fractional Growth / CRO Lead
Continuous, compounding experimentation.
We embed with your team as your growth lead and own the testing roadmap end to end — research, hypotheses, wireframes, copy, QA and readouts, every week.
- Everything in the audit, ongoing
- Managed A/B testing programme
- Weekly experiment velocity and readouts
- Wireframes and conversion copy delivered
- AI tooling and automation for growth
- Direct Slack access and quarterly strategy
- Strategic
Advisory & Team Training
Build the capability in-house.
For founders, C-level and product teams who want the experimentation culture to live with their own people. We set up the programme and hand it over.
- Experimentation programme design
- Workshops for product and growth teams
- ICE prioritization and process setup
- Analytics, tooling and AI guidance
- Monthly leadership advisory calls
- Playbooks and internal documentation
Not sure which fits? and we'll recommend a starting point — including none of them, if that is the honest answer.
04 The rule we sell by
We never lead with the retainer
The retainer is the expensive one, and it is the last thing we bring up. A team that has seen its own funnel scored — 20 to 30 opportunities, ranked, with the reasoning attached — is in a position to decide for itself whether it wants help running them.
So the audit is scoped on its own and delivers on its own. You can take the roadmap, run it with your team, and never hear from us again. That is a real option, and for teams with the capacity it is often the right one.
And the part most agencies skip
If the audit cannot find meaningful, evidence-backed upside in your funnel, we say so plainly and we do not pitch a retainer. If your traffic is too thin for honest A/B testing, we tell you on the first call — before you have paid for anything.
05 Before you book
Who this works for, and who it doesn't
Worth reading first. A call that ends in an honest no is cheaper for both of us than a diagnostic that finds nothing.
This tends to work
- You have enough traffic that a test can reach a real conclusion
- Someone can approve customer-facing changes without a three-month committee
- You already spend on acquisition and want that traffic to convert harder
- You would rather have an uncomfortable number than a comfortable opinion
This tends not to
- Traffic is thin — we will say so and suggest pre/post measurement instead
- The site is mid-replatform and about to invalidate its own baseline
- What you actually need is more demand, not better conversion
- You want someone to validate a redesign that has already been decided
The BamLoops Guarantee
On the audit: if the platform cannot find at least its fee in credible, evidence-backed recoverable monthly revenue, we refund it immediately — and tell you plainly that a CRO platform isn’t your bottleneck right now.
On every experiment: pre-registered metrics, hard financial guardrails and automated decision rules are set before launch. No peeking, no moved goalposts, no “wins” that quietly hurt AOV. Evidence decides — not ego.
06 The same terms, every engagement
No surprises in the paperwork
You keep everythingReports, roadmaps, test code and dashboards are yours. Our engine and internal tooling stay ours.
Read-only accessAnalytics access is requested at kickoff. Work that depends on missing access moves the timeline, never the scope.
Your data stays yoursClient work lives in an isolated workspace. Raw exports are never shared, and PII is stripped before analysis.
Fixed scope up frontEvery engagement is scoped and priced before it starts, so there is nothing to renegotiate halfway through.
Pricing is set per engagement and confirmed on your call, scoped to your traffic and stack. See the FAQ for traffic minimums and approval modes.
The next step
Start with a call, not a contract.
Thirty minutes on your funnel. We tell you whether there is enough here to be worth diagnosing, and what the first test would probably be. No deck, no pitch.