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Lumen · Quiz & lead capture
Quiz-led capture
Earning the email: Lumen's quiz funnel and its proof stack
The challenge
Asking for an email in the middle of a quiz is where most of the drop-off happens. The visitor has invested a few answers but has not yet received anything, so the request reads as a toll rather than a step.
The approach
The ask is placed inside the flow with visible progress, so the field reads as one step of something already started rather than a gate in front of it.
One field, one action: the step asks for the email alone, with a single Continue button and nothing competing beside it.
Proof pays for the ask — a Trustpilot rating and named before-and-after customer stories sit directly beneath the field, answering "is this worth my address" in the same viewport.
The quiz itself is produced through the agent platform, so variants of the flow can be built without a bespoke development cycle each time.
The result
The email step is supported rather than isolated: progress above it, a single uncluttered action, and the social proof that justifies the exchange placed where the hesitation actually happens.
The takeaway
A lead-capture step is a trade. Put the proof that justifies the trade in the same viewport as the field, not on the page before it.
Your turn
Same method. Your funnel.
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